It’s really pretty simple. Twitter is about what you know. People search for keywords, they look in trending topics, retweet interesting posts and share knowledge. Facebook is more about who you know. Where you went to school, where you have worked and what activities/groups you are involved in.

Keep that in mind when working out your social media profiles. Make it easy to find you with specific keywords in Twitter and every detail about your past that will help you reach people.

What tips do you have for using Facebook vs. using Twitter? Post a comment below.