Email is now the 5th most popular online activity. It’s lost its footing as the ultimate communication tool, but many people still use it, especially those that don’t use Social Media yet.
Email marketing is all about connecting and sharing information in a concise and appropriate manner. A lot of us are swimming in spam email, so being careful in how you treat your members is of utmost importance. It’s simple really:
- You need to get subscribers from a current list or through your website.
- Create campaigns with just enough information to get people to click to your website.
- Keep it simple and easy to share with friends.
Your goal with email should be to drive traffic to your site or your church with announcements of new blog posts, special events or general information.
Now how do you manage it all? Good Question. Check out these resources and sign up for accounts. Most have free tours and even guides to how to create campaigns from scratch.
- MailChimp – what we use
- Campaign Monitor
- SendLoop
We’ll continue to update these guides and always post new tips and tricks, so make sure to subscribe to our RSS feed.
